Unlocking Brand Awareness Through YouTube CTV Advertising
Case Study
Overview
YouTube Connected TV (CTV) is YouTube viewed directly on a television screen - through Smart TVs, TV boxes, gaming consoles, or streaming devices. It delivers the same content people choose every day, but on a large TV screen where attention naturally increases.
The real strength of YouTube CTV lies in the viewer’s mindset. When people watch YouTube on their TV, they are generally in a more relaxed, comfortable setting compared to mobile viewing. This “lean-back” environment creates a natural moment for brands to be noticed, remembered, and associated with positive viewing experiences. Ads feel more premium and more impactful on a large screen, often gaining more attention than on mobile or desktop.
As a Google Partner Agency, Ad Geeks has access to premium, brand-safe YouTube CTV inventory. Beyond YouTube, we also run CTV campaigns across major streaming platforms such as Netflix and Amazon Prime, giving our clients full access to modern, high-attention TV advertising environments.
Featured Case: GPC - Women’s Skincare Line
GPC aimed to strengthen awareness for its women’s skincare brands by reaching the right audience at the right moment. YouTube CTV provided the perfect opportunity - placing the brand in front of viewers enjoying their preferred content in a calm, home environment where attention naturally tends to last longer.
We used skippable 10-second video ads and interest-based targeting to ensure relevance and efficiency.The main objective remained clear: build strong brand awareness and place the brand in the minds of the right audience.
KPI: Brand Awareness
Results
1,283,586 impressions
256,717 unique reach
92% Video View Rate
The campaign delivered strong awareness results. A frequency of 5 ensured balanced, repeated exposure without oversaturation, helping build recall and visibility for CPS’s skincare line.
Conclusion
This campaign demonstrates how YouTube CTV can significantly elevate brand awareness by combining premium screen presence, a relaxed viewing environment, and precise audience targeting. CTV offers brands a powerful and modern space to deliver impactful messages inside the home.
At Ad Geeks, we provide smooth, effective CTV executions with measurable results across YouTube, Netflix, Amazon Prime, and other leading streaming platforms - helping brands stay ahead in today’s changing media landscape.
