What We Deliver
Business objective alignment: translating revenue goals into marketing KPIs
Audience research and persona development
Competitive analysis and market opportunity mapping
Full-funnel channel mix planning: awareness, consideration, conversion, retention
Budget allocation modeling across channels and platforms
Media plan development with forecasted reach, frequency, and expected outcomes
Quarterly strategy reviews and plan optimization
Go-to-market planning for product launches and market entry
What We Deliver
GMP platform evaluation and recommendation (DV360, CM360, SA360, GA360)
Account setup and configuration: partner/advertiser structure, user permissions, billing
Migration planning from other DSPs (Adform, TradeDesk, etc.) to DV360
Cross-product integration: connecting DV360, CM360, SA360, and GA360 for unified workflows
Best practices implementation: campaign structure, naming conventions, audience taxonomy
Ongoing optimization advisory and regular account health reviews
Vendor and data partner evaluation for the GMP ecosystem
What We Deliver
Comprehensive Google Ads account audits: structure, bidding, targeting, creative, tracking
DV360 campaign audits: inventory quality, audience effectiveness, frequency management, deal performance
Meta advertising audits: campaign structure, audience overlap, creative fatigue, attribution setup
Cross-channel audit: identifying gaps, overlaps, and opportunities across all active channels
Analytics audit: tracking accuracy, conversion setup, attribution model evaluation
Prioritized recommendations with estimated impact and implementation effort
Post-audit implementation support and performance monitoring
What We Deliver
DV360 platform training: campaign setup, audience building, optimization, reporting
CM360 training: ad trafficking, Floodlight management, attribution reporting
GA360/GA4 training: implementation, analysis, audience building, BigQuery
Google Ads training: search, shopping, Performance Max, YouTube
Custom workshop development based on team skill gaps and priorities
Certification preparation support for Google Marketing Platform exams
Ongoing Q&A sessions and office hours for in-house teams
What We Deliver
Market research and opportunity analysis for new geographic markets
Localized audience insights and targeting strategy
Cross-border campaign management and currency/budget planning
Local platform and publisher landscape mapping
Creative and messaging localization
Regulatory and compliance guidance (data privacy, advertising standards)
Performance benchmarking against local market standards
