What We Deliver
Keyword research, competitive analysis, and search strategy development
Campaign structure design optimized for Quality Score and relevance
Automated bidding strategies: Target ROAS, Target CPA, Maximize Conversions
Ad copy creation and systematic A/B testing frameworks
Search Ads 360: cross-engine management (Google, Bing), Floodlight integration, inventory management for retailers
Negative keyword management and search term optimization
Landing page recommendations for conversion rate improvement
Responsive Search Ads (RSA) optimization with asset-level performance analysis
What We Deliver
Google Merchant Center setup and product feed optimization
Standard Shopping and Performance Max campaign management
Product feed optimization: titles, descriptions, images, attributes for maximum visibility
Audience signal configuration for Performance Max (custom segments, remarketing lists, demographics)
Asset group strategy and creative testing within Performance Max
Bid strategy optimization: maximizing conversion value with target ROAS
Performance analysis by product, category, brand, and custom labels
What We Deliver
Meta (Facebook & Instagram): Full-funnel campaign management from awareness to conversion, Advantage+ campaigns, dynamic product ads, lead generation campaigns
TikTok: Native-first creative strategy, Spark Ads, in-feed video, shopping campaigns
LinkedIn: B2B-focused campaigns — Sponsored Content, InMail, conversation ads, account-based targeting
Pinterest: Discovery-focused campaigns for lifestyle, retail, and inspiration-driven brands
Custom and lookalike audience building across all platforms
Creative testing frameworks: systematic ad creative iteration and fatigue management
Cross-platform budget allocation and performance comparison
Pixel/CAPI implementation and server-side tracking for accurate attribution
What We Deliver
TrueView in-stream (skippable) and non-skippable video ads
Bumper ads (6-second) for efficient reach and frequency
In-feed video ads (formerly Discovery ads)
YouTube Shorts ads for mobile-first audiences
Advanced audience targeting via DV360 integration (1st-party data, custom intent, affinity)
YouTube Select for premium content placement
Brand Lift studies and conversion measurement
Connected TV reach via YouTube on smart TVs
What We Deliver
Cross-channel retargeting across DV360, Google Ads, Meta, and other platforms
Dynamic remarketing with personalized product/service creative
CRM list upload and audience activation across platforms
Sequential retargeting: tailored messaging based on user behavior and funnel stage
Frequency capping and audience exclusion to prevent ad fatigue
Server-side audience building for cookieless retargeting (GA4, CAPI)
Cart abandonment, page visitor, and video viewer remarketing strategies
