What We Deliver
Campaign strategy, planning, and full setup across all DV360 line item types
Audience building: 1st-party CRM lists, Google affinity/in-market segments, 3rd-party data providers, custom intent audiences
Deal management: Programmatic Guaranteed, Preferred Deals, Private Auctions, and Open Auction optimization
Cross-device and cross-environment targeting (mobile, desktop, CTV, in-app)
Brand safety controls: verification partners, contextual exclusions, inventory quality filtering
Creative optimization: A/B testing, dynamic creative rotation, format-specific creative (display, video, native, audio)
Real-time reporting dashboards with transparent cost breakdowns
Frequency capping and reach/frequency planning across campaigns
What We Deliver
Ad trafficking and tag management across all media channels
Floodlight conversion tracking: setup, QA, and ongoing maintenance
Cross-channel attribution modeling (last-click, data-driven, position-based)
Verification and viewability measurement with integrated third-party partners
Comprehensive reporting: reach, frequency, conversions, path-to-conversion analysis
Integration with DV360, SA360, and Google Analytics 360 for unified measurement
Audience list creation and activation from conversion data
What We Deliver
Standard IAB display formats: banners, leaderboards, skyscrapers, interstitials
Rich media and HTML5 interactive creatives
Responsive display ads that adapt to any placement size
Contextual targeting, behavioral targeting, and intent-based audience segments
Private marketplace (PMP) deals with premium publishers
Viewability optimization and fraud prevention
Dynamic creative optimization (DCO) for personalized ad experiences
What We Deliver
YouTube advertising: TrueView in-stream, Bumper ads, in-feed video, YouTube Shorts
Connected TV (CTV) placements across major streaming services and smart TV apps
Programmatic video across premium publishers (in-stream and outstream)
OTT/streaming video via DV360 and partner exchanges
Video completion rate optimization and viewability tracking
Audience-based targeting on video inventory using 1st and 3rd-party data
Sequential messaging and storytelling across video formats
What We Deliver
Programmatic audio ads via DV360 on Spotify, Pandora, SoundCloud, and other platforms
Podcast advertising with host-read and dynamically inserted ad formats
Audience targeting: demographics, interests, listening behavior, and custom segments
Companion display banners alongside audio placements
Listen-through rate (LTR) optimization and audio-specific KPIs
What We Deliver
In-feed native placements on premium publisher sites
Content recommendation placements (Taboola, Outbrain-style via programmatic)
Native video and native display formats
Contextual alignment with relevant editorial content
Creative optimization for native-specific formats
What We Deliver
Programmatic display and video campaigns on and off Amazon
Amazon’s exclusive audience segments: in-market, lifestyle, and custom audiences built from purchase behavior
Retargeting based on product views, cart additions, and purchase history
Amazon streaming TV ads (Fire TV, Twitch, IMDb TV)
Measurement via Amazon Attribution and Amazon Marketing Cloud (AMC)
Cross-platform strategy: integrating Amazon DSP with DV360 and other channels
What We Deliver
Adform: European-focused DSP with strong data privacy compliance (GDPR-native), full-stack ad tech capabilities
The Trade Desk: Independent DSP with industry-leading cross-device targeting, CTV inventory access, and unified ID solutions
Maestro: Specialized programmatic platform for specific use cases and markets
Platform-agnostic strategy: we recommend and operate the DSP that best fits your objectives
Multi-DSP campaign management with unified reporting across all platforms
Cross-platform frequency management and audience deduplication
