What We Deliver
GA4 and GA360 implementation: property setup, data stream configuration, event taxonomy design
Custom dimensions, metrics, and calculated metrics for business-specific KPIs
Enhanced ecommerce and conversion tracking setup
BigQuery integration for raw data export and advanced analysis
Audience building in GA360 for activation across DV360, Google Ads, and SA360
Cross-domain and cross-platform tracking configuration
Data governance: user permissions, data retention policies, PII protection
Migration from Universal Analytics to GA4/GA360
What We Deliver
GTM container architecture and data layer design
Server-side tagging implementation (GTM server container) for improved data accuracy and privacy compliance
Consent management integration (CMP) for GDPR/privacy compliance
Conversion tag implementation: Google Ads, Meta Pixel, TikTok Pixel, Floodlight, and custom tags
Event tracking setup: custom events, scroll depth, video engagement, form submissions
Tag auditing and cleanup for existing implementations
GTM 360 features: workspaces, approvals, and enterprise-grade governance
What We Deliver
CM360 Floodlight setup and management for cross-channel attribution
Attribution model comparison and selection (last-click, data-driven, time-decay, position-based)
Cross-device conversion tracking and identity resolution
Offline conversion import (CRM, call tracking, in-store) for full-funnel measurement
Incrementality testing and lift studies to measure true campaign impact
View-through vs. click-through attribution analysis
Path-to-conversion and assisted conversion reporting
What We Deliver
Looker Studio dashboards with automated data connections to Google Ads, DV360, GA4, CM360, Meta, and more
Executive-level summary dashboards with key business KPIs
Channel-specific performance dashboards with drill-down capability
Automated reporting: scheduled email reports with key metrics and insights
Custom data blending across multiple sources for unified reporting
Budget tracking and pacing dashboards
Competitive benchmarking and market share reporting where available
What We Deliver
First-party data strategy: collection, segmentation, and activation planning
CRM data onboarding and audience matching across DV360, Google Ads, and social platforms
Customer segmentation and lifetime value modeling
Cookieless targeting strategies: contextual targeting, Google Privacy Sandbox, publisher first-party data
Data clean room setup and privacy-compliant data collaboration
Consent-based data collection architecture (GDPR, CCPA compliance)
Audience taxonomy design and management across platforms
