Targeting Buyers: How Ad Geeks & Dell Used DV360 for ABM Across Europe
Industry News
When global technology leaders like Dell launch new products, precision is everything. Their latest business laptop was designed for Europe’s most demanding enterprise clients, and to get it into the right hands, Dell turned to Account-Based Marketing (ABM) powered by Google Display & Video 360 (DV360).
The result? One of the most precise and effective B2B digital campaigns in the region - and a project where Ad Geeks proudly played a part.
Why This Campaign Mattered
Dell wasn’t looking for mass awareness. They wanted to connect directly with decision-makers inside top European enterprises: IT managers, procurement heads, and corporate buyers. That required more than broad targeting - it required account-level precision.
This is where DV360 and ABM came together: a scalable programmatic platform paired with hyper-specific targeting.
The Approach: Account-Based Marketing at Scale
95% Match Rate: Using Dell’s curated account list, the campaign achieved a nearly perfect alignment between media delivery and priority accounts - one of the highest match rates recorded.
DV360 Reach: With Google’s programmatic platform, Dell delivered messages across Europe’s top business websites and environments.
Creative Personalization: Custom HTML banners highlighted key laptop features tailored to business needs, ensuring relevance for different industries and company sizes.
Instead of wasting impressions, every euro of budget went toward the right people, in the right companies, at the right time.
The Results
Over a 3-month campaign, Dell achieved:
95% coverage of its ABM account list across Europe.
75% engagement rate from targeted accounts.
A measurable increase in laptop sales during the campaign period.
This wasn’t just a branding effort - it was a campaign that drove real business impact.
Why It Worked
ABM Precision → Dell ensured their ads weren’t lost in the noise, but delivered straight to decision-makers.
DV360’s Scale & Safety → The platform enabled premium placements, trusted environments, and measurable delivery.
Creative Relevance → Dynamic, audience-tailored messaging spoke to the needs of corporate buyers.
The Ad Geeks Advantage: Bringing Global Experience to Local Markets
For us at Ad Geeks, this collaboration with Dell is more than a success story. It shows how Georgian businesses can benefit from global-level expertise.
Working alongside one of the world’s biggest tech giants, we gained hands-on experience in ABM, programmatic media, and enterprise-level campaign execution. These learnings don’t just stay in Europe - they come home to Georgia.
That means when Georgian brands partner with Ad Geeks, they’re not just hiring a local agency. They’re gaining a partner that:
Has proven expertise with global platforms like DV360.
Understands how to execute complex, precision-driven campaigns.
Can translate global best practices into strategies that work for the Georgian market.
Final Takeaway
Dell’s campaign proves that when precision targeting meets the right technology, results follow. And for Georgian businesses, the message is clear: with Ad Geeks, you have access to the same tools, strategies, and expertise trusted by the world’s leading companies.
