How Ad Geeks Organized Georgia’s First-Ever EV Exposition
Case Study
In 2025, Ad Geeks, a leading marketing agency in Georgia, organized and managed the country’s first national electric vehicle exposition - EV Expo – Feel the Future.
For Ad Geeks, this was more than an event. It was proof that a Georgian agency can create, promote, and deliver a landmark experience on a global scale. The result was not only a historic EV exposition but also a transformative moment for Georgia’s EV industry.
A Vision Turned Reality
The EV Expo, powered by Ad Geeks, was conceived as a platform to:
Introduce electric vehicle culture to the Georgian public.
Connect international and local brands, from BYD, Changan, and Kia to charging infrastructure providers.
Engage government officials, diplomats, and media leaders.
For a country still taking its first steps toward electric mobility, Ad Geeks positioned EV Expo as a national turning point - a stage where technology, policy, and consumer interest came together.
Ad Geeks’ Role: A 360° Mission
Since this was the first EV exposition in Georgia, there was no blueprint. Ad Geeks designed and executed the entire event from zero, delivering a full 360° experience:
Creative Direction & Branding – “Feel the Future” identity created by Ad Geeks.
Marketing Strategy – 2-month multi-channel campaign across digital and outdoor.
Media Partnerships – Coverage on BMG, EVNews.ge, and other major outlets.
Digital Infrastructure – Landing page, online registration, SMS and email reminders.
On-Site Management – Test drives, exhibitor booths, VIP hosting, and media areas.
This was Ad Geeks’ signature approach: not just project management, but complete storytelling and market activation.
A Marketing Campaign That Delivered
Ad Geeks executed an integrated campaign that drove huge public engagement:
Meta (Facebook & Instagram): Car spotlights, teasers, and countdowns.
LinkedIn: B2B storytelling for government and corporate partners.
TikTok: Influencer-driven youth engagement with behind-the-scenes content.
Outdoor Ads: Billboards and banners across Tbilisi for maximum visibility.
Press & Media: National coverage and constant updates on EVNews.ge.
The result: a packed venue, thousands of visitors, and non-stop test drives.
Outcomes That Proved Impact
Outstanding Attendance – Families, EV enthusiasts, and business leaders filled the venue.
Stakeholder Engagement – Diplomats, ministers, and government officials joined and interacted directly with brands.
Lead Generation – Dealers and charging companies reported strong sales leads.
Media Authority – EVNews.ge, managed by Ad Geeks, cemented its role as Georgia’s EV industry voice.
Market Education – Thousands of people experienced EVs firsthand for the first time.
Why It Mattered
The EV Expo – Feel the Future, powered by Ad Geeks, was not just about cars. It was about proving Georgia is ready for smart, clean, electric mobility.
It highlighted:
The scale of consumer demand.
The full EV ecosystem (cars, chargers, infrastructure).
The power of Ad Geeks’ event marketing expertise to create cultural moments.
The Ad Geeks Advantage
At Ad Geeks, we don’t just run ads. We build experiences that move industries forward.
Organizing Georgia’s first EV Expo proved that:
Ad Geeks can lead large-scale national projects.
Ad Geeks can combine digital marketing with real-world event execution.
Ad Geeks is a trusted partner for brands, governments, and industry leaders.
The echoes of “Feel the Future” are still shaping Georgia’s EV market today. And Ad Geeks stands ready to help businesses, governments, and brands create the next big story in Georgia and beyond.
