Wishka – Kakhetian Sunflower Oil
Kakhetian sunflower oil, a daily staple of the Georgian table, has never been branded as a premium product - unlike olive or sesame oil.
Wishka – Kakhetian Sunflower Oil
Kakhetian sunflower oil, a daily staple of the Georgian table, has never been branded as a premium product - unlike olive or sesame oil.
At Ad Geeks, we asked: what if it had its own identity?
That’s how Wishka was born. The name comes from the Kakhetian exclamation “wish ka” - a joyful, spontaneous shout that reflects the lively character of Kakhetian women and the everyday spirit of Georgian life. It’s more than just a word; it’s a cultural soundbite,
carrying with it warmth, hospitality, and authenticity.
In English, “Wishka” naturally connects with “wish” - a universal word tied to dreams, hopes, and desires. This duality makes the name simple, memorable, and perfectly bilingual:
deeply Georgian in its roots, yet instantly understandable on a global scale.
THE LOGO
The logo was hand-drawn, not typed, giving it a unique character - premium yet friendly, authentic yet modern. A true reflection of Georgian culture, ready for the global stage.
The Packaging
With Wishka, the goal was not just to design a bottle, but to capture a story. Instead of minimal, generic visuals, we chose archival-style photography that reflects Kakhetian life - people, fields, and traditions.
This approach grounds the product in its roots, while the clean bottle design adds a premium, modern feel. The result is packaging that is both authentic and contemporary,
carrying a piece of Georgian culture onto every shelf.
Photography Style
For Wishka, we use photography that reflects the authenticity of Kakhetian life. The images show real people, traditional work, and everyday rural moments - sunflower fields, family care, harvest, and hospitality.
The tone is documentary and nostalgic, often with natural light and warm textures. This approach makes the brand feel human, trustworthy, and rooted in culture, while avoiding artificial or staged aesthetics. By consistently using this style, we create a visual identity that connects the product directly to its origin - the land, the people, and the traditions of Kakheti.
