Creative
Web Development
Full Brand Refresh and Landing Page for a Global B2B Sales Expansion Company
THE CHALLENGE
Setintel helps B2B companies expand into new markets by deploying local sales teams, but their existing brand did not reflect the strategic weight of that service. Visual materials were inconsistent across touchpoints, messaging lacked clarity for international audiences, and the website failed to communicate the company’s value proposition within the first few seconds of a visit. Setintel needed a brand identity that could travel across corporate boardrooms and sports media partnerships alike, paired with a web presence that converted visitors who had limited time and high expectations.
STRATEGY
The brand refresh followed a research-first approach, with each decision rooted in audit findings and competitive positioning:
Audited all existing brand materials and identified inconsistencies in tone, visual treatment, and message delivery across Setintel’s digital and print presence
Conducted competitor analysis across B2B sales services, global expansion firms, and sports media integrations to map Setintel’s positioning gaps
Defined the brand voice as bold, strategic, and confident – positioning Setintel as a connector and enabler rather than a service vendor
Designed a visual system that functions equally well in corporate pitch decks and dynamic sports partnership contexts
Structured the landing page as a single-scroll experience that distills Setintel’s complex B2B offering into sectioned, scannable content blocks
EXECUTION
The identity redesign began with the logo. The new mark uses clean geometry and a bold weight that scales from business cards to event signage without losing legibility. The color palette – black for authority, white for clarity, yellow for visibility, and gray for balance – gives Setintel a presence that stands apart in B2B and tech-adjacent spaces where muted blues dominate.
The full scope of deliverables covered both the identity system and its application:
Deliverable | Description |
Logo redesign | Clean-line mark designed for versatility across print, digital, uniforms, and pitch decks with defined spacing and usage rules |
Color and typography system | Four-color palette (black, white, yellow, gray) paired with Mark Geo typeface for structured legibility across all formats |
Brand guidelines manual | Complete reference document covering logo usage, font hierarchy, color breakdowns, voice and tone guidance, and sample applications |
Business cards and collateral | Print-ready card designs, presentation mockups, and branded document templates reflecting the new visual system |
Custom illustrations | Handcrafted maps, icons, and visual callouts created for the landing page, tying Setintel’s business model to the markets and industries they operate in |
Landing page (no-code) | One-page website functioning as business card, pitch deck, and value proposition in a single scroll, with sectioned content flow and integrated inquiry forms |
Typography played a specific role in the system. Mark Geo was selected for its structured readability across proposals, web UI, business cards, and branded materials – a single font family that performs consistently whether displayed on a laptop screen during a sales call or printed on a conference badge.
KEY INSIGHT
Condensing Setintel’s multi-market B2B offering into a single-scroll landing page with sectioned content blocks and custom illustrations increased inquiry conversion by 68% compared to the previous site, proving that clarity of structure outperforms volume of information when selling complex services to time-constrained decision-makers. |
