Setintel: Turning Complex B2B into a Scrollable Global Experience

Setintel Branding Refresh

Scaling Trust, One Pixel at a Time
Adgeeks × Setintel

Setintel helps B2B companies expand into new markets by deploying expert local sales teams - but their visual identity didn’t reflect that sharp, strategic edge. They needed a brand that could travel globally, feel credible instantly, and communicate clearly in a complex B2B space.

Oh - and it had to look bold enough to turn heads, but clean enough to build trust.

So we did what we do best: transformed a growing company into a cohesive, scalable, and strategic brand

Discovery & Research

We started by listening and digging:

• Audited Setintel’s existing brand materials

• Identified inconsistencies in tone, visual clarity, and message delivery

• Conducted industry and competitor research, especially in B2B sales, global expansion services, and sports media integrations

• Aligned their messaging across business development, partnerships, and target markets

Setintel isn't just a B2B gateway - it's also a rising name in sports media integrations and partnerships, including inventory solutions for gambling and ad platforms.

Brand Strategy

Once the gaps were clear, we locked in a clear visual and narrative direction:

• Define brand voice: Bold, strategic, confident

• Position Setintel as a connector and enabler, not just a service provider

• Create a design system that works in both corporate and dynamic sports/business contexts
  
  

Visual Identity Redesign

From logo to layout - we gave Setintel a new uniform for the global field.

Logo Redesign

Clean lines. Bold mark. Versatile across print, digital, uniforms, and pitch decks.
Designed to flex - whether you’re presenting to C-level execs or sealing a deal in a new market.

Color Palette

Built for boldness and clarity:

• #231f20 (Black) - strength, authority, and precision

• #ffffff (White) - space, clarity, and simplicity

• #ffd400 (Yellow) - energy, innovation, and instant visibility

• #77787b (Gray) - balance, support, and professionalism

This palette gives Setintel a distinctive identity that stands out in B2B and tech spaces - confident, clean, and built to scale.

Typography

We introduced a modern, globally legible font system:
Mark Geo - structured, readable, and confident across print and screen.

The font system ensures clarity across proposals, business cards, web UI, and all branded materials.

Handcrafted Visual Elements

To tie everything together, we created custom-drawn design elements throughout the landing page - visuals that subtly unify Setintel’s business model with the industries and markets they operate in.

 Brand Collateral

We applied the visual language across critical brand assets:

• Business card design

• Print-ready logo files

• Presentation-ready mockups

 Brand Guidelines

To make the system future-proof, we built a clear brand manual:

• Logo usage (spacing, size, do’s & don’ts)

• Font pairings and hierarchy

• Color breakdowns with hex codes

• Voice & tone guidance

• Sample applications across print and digital

Bonus Feature: A Landing Page Brought to Life with Handcrafted Illustrations 

To tie it all together, we brought the refreshed identity into a sleek one-page website - built as a business card, pitch deck, and value prop all in one.

UI/UX emphasizes:

• Clear messaging

• Visual storytelling

• Sectioned content flow for easy client understanding

• Handcrafted maps, icons, and callouts for where and how Setintel operates
  
  

In Summary

Setintel now has a brand that’s as sharp as its strategy.
From sports media partnerships to global B2B expansion - every visual, word, and design element says:

“We’re built for serious growth.”

At Adgeeks, we turn insight into identity - and identity into results.
This is what rebranding for global scale looks like.

Services Provided

• Brand Audit & Discovery

• Competitor Research & Positioning

• Logo Redesign

• Color System & Typography

• Brand Guidelines

• Business Card & Collateral Design

• Landing Page Design & Integration

• Visual Language for Sports & B2B Markets