Liberty Bank – Conversational Ads Campaign
We helped Liberty Bank break through Georgia’s crowded digital space by running an interactive Conversational Ads campaign via DV360. The result? 6M+ impressions, high engagement, and a fresh way for audiences to explore the bank’s summer offers.
Client: Liberty Bank
Platform: Display & Video 360 (DV360)
Ad Format: Conversational Ads
Duration: 30 Days
Challenge
Liberty Bank needed to stand out in Georgia’s crowded digital market and showcase their summer campaign to the right audience.
Static banners and video ads weren’t enough - the brand needed an interactive format to drive real engagement and make offers memorable.
Solution
As a Google Certified Partner, Ad Geeks leveraged Display & Video 360 (DV360) to run Conversational Ads - a format we had already successfully implemented for other major Georgian brands.
Unlike static banners or standard videos, these ads enabled a two-way dialogue with users, creating personalized interactions that encouraged them to explore Liberty Bank’s offers.
Our approach combined:
Google Audience Targeting - Highly segmented audiences based on interests, categories, and browsing behavior.
Advanced Retargeting - Re-engaging users who had already shown interest in Liberty Bank’s content.
This blend of interactive format and smart targeting transformed the campaign into both a product showcase and a brand experience.
Results
6M+ Impressions - surpassing the initial 5M goal.
High Engagement Rates - users actively interacted with offers instead of passively viewing them.
Market Innovation - reinforced Liberty Bank’s forward-thinking image and showcased the proven potential of an ad format already brought to Georgia by Ad Geeks.
Impact
The campaign proved that innovation in format + precision targeting drives measurable results and deeper brand connections. Ad Geeks not only delivered strong numbers but also set a new benchmark for interactive advertising in the region.
