JP Morgan X Ad Geeks - Precision Targeting That Spoke to the World’s Decision-Makers

Client Overview

JP Morgan, one of the world’s leading financial institutions, serves institutional investors, Fortune 500 companies, and high-value corporate clients worldwide. The brand wanted to modernize its digital communication and reach senior decision-makers with more precision.

Objective

• Strengthen relationships with institutional clients through targeted digital engagement.
  
  

• Reach high-value accounts (Fortune 500, asset managers, private equity firms) with relevant financial messaging.
  
  

• Reduce wasted impressions by shifting from broad awareness to account-based targeting.

DV360 Strategy

Audience Setup

• Activated ABM lists with 1,500 priority companies.
  
  

• Used first-party CRM data to re-engage existing clients.
  
  

• Added firmographic data from ABM partners (LiveRamp, Adsquare).
  
  

• Retargeted decision-makers who interacted with investment and research content.

Execution

• Ran Display and YouTube campaigns in DV360.
  
  

• Secured premium inventory on Bloomberg, WSJ, and Financial Times.
  
  

• Applied account-level retargeting to ensure consistent visibility among top companies.

Creative Approach

• Personalized creatives by industry (banking, healthcare, manufacturing).
  
  

• YouTube videos placed within finance-relevant content.
  
  

• Messaging focused on trust, expertise, and partnership value.

Results

• CTR 0.65% - 3× higher than standard finance campaigns.
  
  

• 52% View-Through Rate on YouTube.
  
  

• 67% of targeted accounts showed engagement.
  
  

• 2,300 downloads of reports and insights.
  
  

• 22% lower cost per engaged account vs. broad campaigns.

  
  

Why It Worked

• Account-based precision: ABM lists focused spend only on priority companies.
  
  

• Content-led engagement: High-value financial insights attracted senior executives.
  
  

• Global consistency: Campaigns localized for the US, UK, and APAC while keeping JP Morgan’s brand tone unified.

  
  

Takeaway

By combining DV360’s programmatic power with an account-based strategy, JP Morgan achieved deeper engagement and more efficient spend - proving that precision targeting drives stronger results with decision-makers.