How Ad Geeks Boosted Halyk Bank’s App Engagement with Behavioral Insights

Discover how Ad Geeks helped Halyk Bank go beyond installs and build a smarter mobile experience. Through a two-phase campaign blending creative storytelling and deep behavioral analysis, we improved user engagement, onboarding, and retention - turning insights into real growth.

The Challenge

Halyk Bank is a leading financial brand in Georgia, but their mobile app wasn’t gaining traction. The issue wasn’t just low installs - It was low engagement and unclear product understanding.

We needed to answer:

  • Where do users drop off?

  • What confuses or frustrates them?

  • How can we improve the experience post-install?

Our Two-Phase Approach

Phase 1: Building Awareness & Trust

Before optimizing the user journey, we had to invite users in. We launched a high-impact awareness campaign across:


  • Meta (Facebook, Instagram)

  • YouTube via Display & Video 360

Creative Strategy:


  • Story-driven videos featuring Georgian celebrities

  • Focus on real-life banking scenarios and key app features

Goal: Make the app familiar, trusted, and top-of-mind.

Phase 2: Driving Action & Analyzing the Journey

With attention secured, we shifted to performance and insights. We focused on:


  • Driving installs with value-based “Shadow Ads”

  • Retargeting high-intent audiences

  • Optimizing creatives based on early behaviors

More importantly - we analyzed the full user journey:

  • Where users dropped off

  • What screens caused friction

  • Which features weren’t being discovered

Why This Matters

Most campaigns stop at the install. We don’t. We mapped real user behavior and helped Halyk Bank:


  • Improve onboarding

  • Remove friction

  • Increase app stickiness and feature adoption

What We Delivered

  • Full-funnel campaign across Meta & DV360

  • User journey & behavior analysis

  • Clear UX recommendations

  • Data that shaped app improvements

The Results

  • Significant increase in app visibility

  • Thousands of installs driven by high-value creatives

  • Deep insights into user flow and friction

  • Tangible improvements in onboarding and retention


Ad Geeks in Action

We’re more than media buyers. We help brands understand their users - and act on it.

From campaign to conversion, we combine:


• Multi-channel execution
• Behavioral analysis
• Product-focused growth insights

Let’s build smarter digital journeys - together.


The Results

  • Significant increase in app visibility

  • Thousands of installs driven by high-value creatives

  • Deep insights into user flow and friction

  • Tangible improvements in onboarding and retention

Ad Geeks in Action

We’re more than media buyers. We help brands understand their users - and act on it.

From campaign to conversion, we combine:

• Multi-channel execution
• Behavioral analysis
• Product-focused growth insights

Let’s build smarter digital journeys - together.

Services used in this project

Creating brand-driven experiences that put brand essence at the core of the creation process.

Copywriting

Print, Digital & Ad Visual Design

Motion Graphics (2D/3D)

Social media design

Services used in this project

Creating brand-driven experiences that put brand essence at the core of the creation process.

Copywriting

Print, Digital & Ad Visual Design

Motion Graphics (2D/3D)

Social media design