Discover how Ad Geeks helped Halyk Bank go beyond installs and build a smarter mobile experience. Through a two-phase campaign blending creative storytelling and deep behavioral analysis, we improved user engagement, onboarding, and retention - turning insights into real growth.
The Challenge
Halyk Bank is a leading financial brand in Georgia, but their mobile app wasn’t gaining traction. The issue wasn’t just low installs - It was low engagement and unclear product understanding.
We needed to answer:
Where do users drop off?
What confuses or frustrates them?
How can we improve the experience post-install?
Our Two-Phase Approach
Phase 1: Building Awareness & Trust
Before optimizing the user journey, we had to invite users in. We launched a high-impact awareness campaign across:
Meta (Facebook, Instagram)
YouTube via Display & Video 360
Creative Strategy:
Story-driven videos featuring Georgian celebrities
Focus on real-life banking scenarios and key app features
Goal: Make the app familiar, trusted, and top-of-mind.
Phase 2: Driving Action & Analyzing the Journey
With attention secured, we shifted to performance and insights. We focused on:
Driving installs with value-based “Shadow Ads”
Retargeting high-intent audiences
Optimizing creatives based on early behaviors
More importantly - we analyzed the full user journey:
Where users dropped off
What screens caused friction
Which features weren’t being discovered
Why This Matters
Most campaigns stop at the install. We don’t. We mapped real user behavior and helped Halyk Bank:
Improve onboarding
Remove friction
Increase app stickiness and feature adoption
What We Delivered
Full-funnel campaign across Meta & DV360
User journey & behavior analysis
Clear UX recommendations
Data that shaped app improvements
The Results
Significant increase in app visibility
Thousands of installs driven by high-value creatives
Deep insights into user flow and friction
Tangible improvements in onboarding and retention
Ad Geeks in Action
We’re more than media buyers. We help brands understand their users - and act on it.
From campaign to conversion, we combine:
• Multi-channel execution
• Behavioral analysis
• Product-focused growth insights
Let’s build smarter digital journeys - together.
The Results
Significant increase in app visibility
Thousands of installs driven by high-value creatives
Deep insights into user flow and friction
Tangible improvements in onboarding and retention
Ad Geeks in Action
We’re more than media buyers. We help brands understand their users - and act on it.
From campaign to conversion, we combine:
• Multi-channel execution
• Behavioral analysis
• Product-focused growth insights
Let’s build smarter digital journeys - together.