How Gulf Partnered with AdGeeks to Turn a Fuel Discount into a Digital Payment Shift
Gulf set an ambitious goal: move thousands of fuel buyers from the gas station to the Gulf app - and make QR payments the new normal. They offered a compelling reward: -25 Tetri per liter, but needed a partner to turn that into long-term user adoption.
The Challenge
Gulf set an ambitious goal: move thousands of fuel buyers from the gas station to the Gulf app - and make QR payments the new normal. They offered a compelling reward: -25 Tetri per liter, but needed a partner to turn that into long-term user adoption.
That’s where AdGeeks came in.
Our Strategic Insight
App installs weren’t the finish line - they were just the start.
We knew success meant shifting user behavior, not just driving downloads. To do that, we segmented Gulf’s audience into three key groups, each with distinct motivations:
Deal Seekers - price-driven users who didn’t yet use Gulf
Gulf Customers - regular buyers unaware of the app
App Sleepers - users who had the app but didn’t use QR payments
Different users, different messages - all leading to one outcome: installs that drive real usage.
Campaign Execution
We built a multi-channel campaign using Google Ads, DV360, and YouTube - targeting both Android and iOS users with customized creative.
As Google Partners, we combined:
Precision targeting
Smart segmentation
Full-funnel conversion tracking
Each message felt personalized. Each ad pushed users one step closer to QR payments.
The Results
88,000+ app page visits
12,000+ installs in 2 weeks
14.05% conversion rate
But more importantly: a clear shift in user behavior.
Growing the app was just the start - the real win was changing customer habits
Why It Worked
Because real results come from strategy, not standard promos.
We treated it like a digital transformation - and delivered.
