FINCA Global - A Unified Digital Transformation Across 12 Subsidiaries
A long-term strategic initiative to build one connected digital ecosystem across FINCA’s global network - aligning strategy, platforms, measurement, and capability development.
Overview
FINCA is a mission-driven financial organization supporting entrepreneurs and underserved communities across multiple global markets. To scale its impact in the digital era, FINCA needed a unified, data-driven marketing framework that could be implemented across all subsidiaries - while maintaining flexibility for local market needs.
AdGeeks became FINCA Global’s end-to-end digital transformation partner, responsible for building a centralized ecosystem that integrates strategy, execution, data, technology, training, and performance governance across the entire network.
The Challenge
Each subsidiary operated independently - with different levels of digital maturity, tools, and success metrics. There was no shared reporting system, unified tracking, or cross-market learning.
Key challenges:
Fragmented advertising and tracking setups
No unified performance framework
Limited connection between campaign data and business outcomes
Varying levels of digital capability across teams
Inconsistent creative standards and brand alignment
Underdeveloped SEO and analytics infrastructure
Difficulty scaling digital innovation beyond one market
The goal was not just campaign optimization - but building a complete digital operating model for a global financial organization.
Our Approach
To manage the complexity of a multi-market transformation, Ad Geeks introduced a structured digital framework built on key transformation pillars:
Digital Advertising & Campaign Strategy - Unified strategy frameworks for Meta and Google campaigns, with continuous optimization and A/B testing per market.
WhatsApp Ecosystem - Implemented personalized messaging infrastructure, now adopted by six subsidiaries.
Content & SEO - Established SEO baselines, keyword strategies, and content roadmaps for stronger organic presence.
Analytics & Reporting - Built a centralized reporting system with real-time dashboards for all subsidiaries.
Training & Capability Building - Conducted ongoing digital training across teams to enhance skills and platform expertise.
Creative Transformation - Delivered high-impact creatives with a 3-day turnaround, maintaining consistent global branding.
New Channel Exploration - Introduced emerging platforms and programmatic opportunities to expand reach.
Technical Support & Tracking - Ensured proper conversion tracking, analytics integration, and CRM connectivity.
AI for Performance Intelligence - Introduced AI-driven personalization and automated optimization processes.
App Integration & Firebase Readiness - Advised on mobile app integration with Meta/Google and Firebase for in-app analytics.
What We Delivered
Through this framework, AdGeeks established a single, scalable digital ecosystem for all 12 subsidiaries. Our work covers everything from campaign execution to long-term digital transformation planning.
Key outcomes:
Unified performance and measurement framework
Standardized campaign setup and optimization process
Centralized reporting with real-time insights
Fast creative turnaround and consistent brand execution
WhatsApp reactivation as an acquisition channel
SEO foundation for sustainable organic growth
Clear roadmap from execution to digital maturity
Dedicated support acting as an extension of each marketing team
The Impact
This transformation shifted FINCA from local execution to a unified global digital model - where strategies, standards, and insights are shared across all subsidiaries.
FINCA now operates with:
✔ One strategy
✔ One performance language
✔ One analytics hub
✔ One capability-building model
✔ One innovation roadmap
Digital is no longer reactive - it’s structured, scalable, and learning-driven.
