Dugladze - Wine Company

Dugladze Web Case Study

When a Website Becomes an Emotional Connection

Adgeeks X Dugladze Wine Company

Where storytelling meets emotion - and information becomes connection.

The Challenge

Dugladze Wine Company came to us with a vision:
They didn’t just want a website - they wanted a digital flagship that tells the story of their brand, their wines, and the centuries-old tradition of Georgian winemaking.

This wasn’t your average “About Us + Product List” job.
Nope. This had to be a presentation piece, a storyteller, and an invitation into the world of Dugladze - for business partners, international guests, wine lovers, and curious wanderers from every corner of the globe.

Our Mission

To build a platform that blends:

Georgian winemaking heritage
Dugladze’s bold and beautiful wine portfolio
Global presentation standards
A refined, elegant digital design

One goal: Reflect the soul of the brand, not just its structure.

The Process

We approached this as more than a dev job.
It was a sensory experience in the making. Here’s how we poured the wine (digitally, of course):

1. Research & Strategy

Before a single wireframe was drawn, we dug deep:

• Analyzed wine industry benchmarks (locally & globally)

• Explored customer journeys from B2B and B2C angles

• Mapped out content priorities based on Dugladze's business goals

• Interviewed internal stakeholders to understand brand voice & audience nuances

This research shaped our design philosophy: Minimal, elegant, emotional. With hints of tradition and a finish of modern functionality.

2. UX Architecture & Prototyping

User experience was at the heart of everything.
We created a clear and intuitive information architecture, structuring the site for both wine lovers and international buyers.

• Low-fidelity wireframes ensured a clean layout

• Interactive prototypes allowed us to test user flows

• Special attention was given to product filtering, collection navigation, and storytelling pages

Navigation needed to feel like a vineyard walk: natural, purposeful, and scenic.

3. UI Design & Branding

This wasn’t just design. It was illustration meets identity.

• Every graphic was handcrafted - inspired by Georgian motifs, labels, vineyard maps, and winemaking heritage

• Typography echoed the elegance of wine culture

• A warm, rich color palette to reflect wine tones and terroir

Each page tells a visual story - slow, beautiful, and scrollable like a sip of Saperavi.

4. Testing & Refinement

Before launch, we tested across:

• Browsers (Chrome, Safari, Firefox)

• Devices (desktop, tablet, mobile)

• Languages (4 total!)

We ensured speed, accessibility, and usability, ironing out bugs and optimizing scroll behavior for storytelling flow.

5. Ranina: A Flavor of Its Own

We didn’t stop at Dugladze’s main brand.
Ranina - their vibrant, music-loving new label - got its own dedicated subpage, bursting with rhythm and spirit.

Think of it as the afterparty of the main tasting room

The Result

The new Dugladze website is now live - and living its best digital life:
A polished hub for business partners
A welcoming table for wine enthusiasts
A world-class canvas that showcases Georgian winemaking like never before

It’s not just a site. It’s a sip of Georgia.
Where every scroll has the flavor of tradition, and every click feels like a warm Georgian toast.

Cheers to Collaboration

Thank you, Dugladze Wine Company, for your trust. For us at Adgeeks, this wasn’t just a build. It was a craft project - designed to be not just seen… …but felt.

Services Provided

• UX Research & Strategy

• Wireframing & Prototyping

• UI Design & Visual Storytelling

• Brand Pattern Illustration

• Front-End & Back-End Development

• SEO Optimization

• CMS Integration

• 4-Language Support

• Sub-brand Landing Page (Ranina)

• Usability Testing & QA

• Digital Art Direction