Dell’s European Campaign, Crafted by Ad Geeks
When Dell, one of the world’s leading tech brands, launched a new business laptop in Europe, they partnered with Ad Geeks to make it happen. Our campaign reached the right decision-makers, built real engagement, and turned visibility into measurable growth.
When a Global Tech Leader Needed Focus, They Turned to Ad Geeks
Dell is a global tech powerhouse. But when it came to launching their new business laptop in Europe, they needed more than just reach. They chose Ad Geeks to deliver a precision ABM campaign that spoke directly to decision-makers - with zero wasted impressions.
The Challenge
Dell wanted laser-focused engagement, not mass awareness:
Reach only priority accounts
Eliminate media waste
Personalize messaging for decision-makers
Support sales growth during the campaign period
Our Approach
Targeting Without Wastage
Using Dell’s ABM list, we built a DV360 campaign with a 95% match rate, reaching nearly every priority account across Europe.
Creative Built for Business
Custom HTML5 banners with dynamic elements
Variations tailored to industries
Bold visuals + performance-focused messaging
Campaign Snapshot
Componet | Details |
Platform | Google DV360 |
Ad Formats | HTML5 banners |
Creatives | Industry-tailored variations |
Targeting | 95% ABM match rate |
Duration | 3 months |
Results
95% reach of Dell’s ABM accounts
75% engagement rate
Sales lift tied directly to campaign engagement
Takeaway:
ABM precision + creative personalization = measurable growth. That’s why global brands like Dell trust Ad Geeks.
