A social impact partnership that gave the Dyslexia Foundation of Georgia a complete visual identity, content strategy, web platform, and animated educational content to raise public awareness of dyslexia and connect families with early detection and support resources.

THE CHALLENGE

Dyslexia remains a widely misunderstood condition in Georgia. Many children go undiagnosed because parents and teachers lack the information to recognize early signs, and there was no dedicated public-facing organization building awareness at a national scale. The Dyslexia Foundation of Georgia needed a visual identity, a digital presence, and a content strategy that could introduce the topic to a general audience without medical jargon – making dyslexia accessible, understandable, and visible for the first time in Georgian public discourse.

STRATEGY

The approach prioritized clarity and emotional connection at every touchpoint, recognizing that the Foundation’s audience was encountering dyslexia-related content for the first time:

• Designed a warm, approachable brand identity with a color palette, typography, and logo that communicate empathy and clarity rather than clinical authority
  
  

• Built the social media strategy around conversation-starting content that educates parents and educators through children’s voices, progress stories, and accessible explanations of dyslexia
  
  

• Produced animated educational content that simplifies complex information about dyslexia symptoms, early detection, and support methods into shareable, memorable formats
  
  

• Developed the Foundation’s website as a resource hub where families can access information, connect with support programs, and learn about early detection pathways
  
  

• Framed all content through a storytelling lens, centering children’s experiences to build emotional resonance and encourage parents to take action on early assessment
  
  

EXECUTION

The brand identity came first. The visual system uses soft, warm tones paired with clean, legible typography – a deliberate choice for an organization focused on reading accessibility. The logo communicates openness and support without referencing disability directly, giving the Foundation a mark that works equally well on a social media post and a school information pamphlet.

The deliverables spanned brand, content, and digital development:

The animated content played a specific role in the strategy. Dyslexia is a condition that benefits from visual explanation – showing how letters rearrange or blur from a dyslexic child’s perspective communicates the experience far more effectively than text alone. The animations were designed to be shared by parents and teachers in school group chats and social media feeds, turning each piece into an awareness distribution point beyond the Foundation’s own channels.

CLIENT QUOTE

KEY INSIGHT