Creativity for Social Impact: Partnering with the Georgian Dyslexia Association

About the Organization
The Dyslexia Foundation of Georgia is a non-profit working to raise awareness, ensure early detection, and provide support programs for children with dyslexia so they can reach their full potential.

The Challenge
In Georgia, dyslexia is still a little-known topic. Many children struggle in silence because parents, teachers, and society are not fully aware of what dyslexia is or how to provide the right support. The Foundation needed a strong partner to build awareness and give this issue the visibility it deserves.

Our Role
Ad Geeks partnered with the Dyslexia Foundation to create a communication strategy focused on awareness and education. Our work included:

• Social Media Strategy - designed to spark conversations and build public understanding.
  
  

• Creative Content - posts, videos, and storytelling pieces that highlight children’s voices and progress.
  
  

• Branding & Visual Identity - developing warm, approachable visuals: fonts, colors, and a logo that reflect empathy and clarity.

Animations - simple, engaging animations that make the content easy to understand and memorable.

The Impact
Through this project, we’re not only raising awareness but also building an emotional connection with society. Our content inspires empathy, encourages parents and educators to take action, and gives children with dyslexia the recognition and support they deserve.

Looking Ahead
This is just the beginning. Together with the Foundation, we plan to scale the project into larger campaigns, reaching even more families, schools, and communities across Georgia.

At Ad Geeks, we believe creativity has the power to drive social change—and this project is one of our most meaningful steps in that direction.