Conversational Ad That Performs - Amazon Web Services Across the US & Europe
Explaining AWS’s huge cloud ecosystem in one display ad is impossible. So we flipped the script. Instead of telling people everything, we simply
Conversational Ad That Performs - Amazon Web Services Across the US & Europe
Client: AWS (Amazon Web Services) | Industry: Cloud & AI
AWS wanted to stand out in crowded global markets.
We turned a banner ad into a real conversation.
INSIGHT
Explaining AWS’s huge cloud ecosystem in one display ad is impossible.
So we flipped the script. Instead of telling people everything, we simply asked:
“How can Amazon Web Services help you?”
IDEA & EXECUTION
One question. Four answers. Endless journeys.
Users could choose:
Industry Solutions
Transform Data
Generative AI
How to Migrate
Each choice opened a personalized path with localized messaging (EN, DE, FR, ES)
and a direct landing page.
Setup
Platform - DV360 (programmatic)
Markets - US, UK, Germany, France, Spain
Audience - CTOs, IT leaders, data & AI decision-makers
Delivery - Desktop-first + mobile retargeting
RESULTS
The ad didn’t just perform - it outperformed.
Engagement Rate - 3.1% (global DV360 avg: 1.2%)
CTR - 1.4% (benchmark: 0.8%)
Avg. Time in Ad - 12.7 seconds
Bounce Rate - 21% (down from 38%)
Top Click - Generative AI (39% of choices)
New Leads - 54,200 high-intent users
Conversion Lift - 2.3x vs. non-exposed users
STRATEGIC TAKEAWAYS
Localized language = +19% engagement in France & Spain
Conversational format = better clarity of AWS’s complex offer
US & UK = strongest markets, but all five built remarketing-ready audiences
IMPACT
AWS came for awareness.
They left with interaction, clarity, and data that fuels future campaigns.
This wasn’t just a display ad.
It was a model for how enterprise tech brands can connect globally - with one question that
opens many doors.
