Desert Shooting - Brand Vision by AdGeeks

Battleground came for a logo. We saw an opportunity to build a LEGEND.

INSIGHT & INSPIRATION

Set in a Mars-like desert an hour from Tbilisi, Desert Shooting isn’t just a range - it’s an untamed, cinematic experience. We reimagined it as a futuristic shooting brand, where military precision meets the thrill of raw terrain.


Our Vision

We asked: “What does a brand look like that’s born between Earth and Mars, between a bullet and a rocket?”
From that, we created an identity system rooted in:


  • Logo - Bullet-meets-rocket geometry, built for speed, impact & scalability.

  • Palette - Desert browns, charcoal black, industrial grey, and a flash of orange for adrenaline.

  • Typography - Eurostile’s tech-industrial edge, clean and commanding.


Applications

From ammo boxes to merch, range signage to digital ads - we imagined a full brand ecosystem designed for thrill-seekers, tactical enthusiasts, and adventure tourists.


Outcome

Though never part of the original brief, this internal passion project shows how we transform even the smallest request into a bold, immersive brand experience - one that could stand as an icon in tactical lifestyle branding.







Services used in this project

Creating brand-driven experiences that put brand essence at the core of the creation process.

Creative Campaigns

Copywriting

Social media design

Print, Digital & Ad Visual Design

Brand Identity & Art Direction

Services used in this project

Creating brand-driven experiences that put brand essence at the core of the creation process.

Creative Campaigns

Copywriting

Social media design

Print, Digital & Ad Visual Design

Brand Identity & Art Direction

Next Project:

Liberty Bank – Conversational Ads Campaign

Liberty Bank – Conversational Ads Campaign

Liberty Bank – Conversational Ads Campaign